Media handbook (Record no. 28490)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00419nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151128s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0805842683 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Katz, Helen |
| 245 ## - TITLE STATEMENT | |
| Title | Media handbook |
| Remainder of title | Complete guide to advertising media selection, planning, research and buying |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2003 |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Lawrence Erlbaum Associates, Publishers |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 185p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | Icar, Library, Krishi Anusandhan Bhawan | Icar, Library, Krishi Anusandhan Bhawan | 28/11/2015 | 2511 | KAB020933 | 28/11/2015 | 28/11/2015 | Books |