000 00324nam a2200121Ia 4500
008 151128s9999 xx 000 0 und d
020 _a0030266432
041 _aENG
100 _aShimp, Terence A.
245 _aPromotion management and marketing communications
260 _c1990
_aFort WorthDryden Press
942 _2udc
_cBK
999 _c29420
_d29420